This is a recording of the presentation I gave at the Microsoft Denver Developer Day. It provides insight and instructions on a new way to engage the non-technical.
The first 3-1/2 minutes of sound is listenable but poor. The rest has great sound. Forgot to turn on my lapel mic and had to grab the first few minutes from the camcorder audio track.
I had a great time giving this presentation. It led to some very interesting conversations. Most focused on wanting the business side to understand what we need and adapt to it. I see that as status quo, not fixing the problem.